As the need for personalized and relevant content increases , inbound marketing provides the tailored experience that customers seek. There is still a place for outbound marketing, of course.
And, combining the two can work wonders for your business. This works by drawing customers in and making use of owned and earned media. It creates brand awareness and drives traffic through engaging content and positive reputation. This includes:. This works by disrupting the market. Instead of drawing users in, it pushes offers, content and messages out to audiences. There are some clear benefits and disadvantages to each.
Outbound reaches a wider audience and can help you get in front of prospects early on. On the other hand, it is disruptive, impersonal, and focuses on one-way communication. Inbound is permission-based and positions you as an expert. It is, however, more time-consuming and requires a strong online presence. You can read more about the pros and cons of inbound and outbound marketing here.
Digital marketing software has a whole host of benefits — from saving time to streamlining processes. You can find out more about our favorite marketing software to boost your business [here]. Here are 5 of the top inbound marketing software solutions that will take you to the next level. Generating, nurturing and managing leads is all part of the inbound marketing process. Lead Forensics is a software solution that revolutionizes these processes.
It works by alerting users of their previously anonymous website traffic in real-time. This enables them to strike while the iron is hot! Sales and marketing teams can reach out to potential customers when they are at their most engaged — while they are on your website. This will help them turn qualified leads into active customers, fast. It transforms your sales funnel, enables teams to focus on hot leads, and maximizes ROI.
Lead Forensics also gives users access to a database of key decision makers and offers easy integration with your CRM. It is the perfect tool to take your inbound marketing strategy to the next level as a b2b!
Inbound marketing is all about driving traffic through engaging content. To turn traffic into customers, you must capture their attention immediately. Unless your website is relevant to the user on their arrival, they are unlikely to spend much time there.
This is great news for b2bs that can use it to target business prospects. Personalization can be as simple as making product recommendations based on previous purchases. Or, it can be as bespoke as greeting the customers by business name. It can even tailor what they see based on industry, demographic, and behavior. HubSpot is an all-under-one-roof inbound marketing software platform. The comprehensive software can help you with every aspect of your strategy! From keeping on top of your content output to providing excellent analytics.
It is easy to use, and no experienced coders are needed. HubSpot is great for email marketing — providing personalization options and many templates to choose from. You can find out all about our top 5 email marketing software services here! How you rank on Google matters — to your reputation and your discoverability. It can impact how trusted your website is, and in turn, affect your business!
Semrush will help you get noticed. From generating ideas to create organic traffic, to running technical SEO audits. Now go out there and create awesome content across the web!
Make a mark for yourself, and grab these tools along the way as needed. Take note of how each tool complements each other differently. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Switch Language. For Agencies. Gain Clients. Differentiate your agency with emergent, ROI-driving marketing technology.
Increase Retainers. Expand service offerings by replicating powerful marketing funnels across clients. Reduce Client Churn. Automatically qualify and nurture leads and hand-off to sales and support. Grow your audience and reach. Leverage messaging automation to give followers instant gratification in DMs, comments and story mentions. Boost engagement and visibility. Skyrocket meaningful engagements and impact signals that increase visibility.
Drive traffic to monetized platforms. Request Free Trial. What Is Inbound Marketing? Are you ready to learn how to fish? Or should we say, throw a grenade in the water? Save my Free Seat! Get Started. Leave a Comment Cancel Reply Your email address will not be published. Ready to See MobileMonkey in Action? Please enable JavaScript in your browser to complete this form.
What's your interest in MobileMonkey? If you become creative and consistent with social media then it can drive a lot of traffic. It also makes sure that you reach your targeted audience with your post. It schedules your post for the best time in terms of engagement. The next phase of inbound marketing is the engagement phase. Engagement is that phase where through various methods and with help of different CRM tools, we try to keep leads engaged with our business or company.
Using various personalized emails, marketing automation and conversational bots is part of the engagement phase of inbound marketing. For doing all these tasks CRM software is best. Here are a few best Engagement tools for inbound marketing.
The engagement phase is that phase where your prospects are more likely to become your customers. Lots of important functions are performed at this stage to convert prospects. To convert a prospect following functions are performed at this stage-. All these functions can be easily carried out by a CRM tool but for creating landing pages I prefer to use dedicated software. I found the following tool best for creating attractive and engaging landing pages. The answer is landing pages.
A good and engaging landing page can hook your visitors to your site. An optimized landing page will not just hook your audience but will also help them to continue through your sales funnel. Unbounce is a custom landing page creator which helps you to convert more and more leads. Your content might be awesome and very informative but it cannot convert prospects into leads but a beautiful design landing page can.
With the help of Unbounce, You can create dedicated landing pages that help your visitors keep their focus on one goal instead of leaving them to wander on a site full of distraction.
Unbounce provides more than highly converting landing page templates. They also have a day free trial. Check out the full Unbounce review! Good content can attract a lot of visitors but it cannot convert them. A webpage with a clear value proposition can stick visitors for a long time. It also helps in reducing the bounce rate of your website.
So to keep visitors engaged with your content and your product, Unbounce is important. Customer relation management is software that helps to manage the overall relationships with your customers and your potential customers.
Nurturing leads is an important step to make your potential customers your real customers. It is a long-term process and requires a lot of work.
But automation can reduce a lot of workload by managing all tasks related to building good customer relations. It is one of the best CRMs I have ever used. It helps create, design, and deliver email campaigns to build better customer relationships and improve your conversion rate.
The best thing about it is that it is a completely automated tool which means you have to schedule your campaign and it will do that rest. Freshworks provides the right information at the right time and delivers integrated emails to improve conversion rate.
Every pricing plan offers a different set of features and services and is good for different organization sizes. I had tried its PRO plan and I have to admit that their services are pretty good and reliable. This phase is as crucial as the two other stages before it. This stage is related to providing help and support to your customers after they had made a purchase.
Solving the problems they are having in using your product or services or providing how to use guides to the customers are all comes under this phase. This phase is important because this stage is the stage where your customer can turn into your promoter.
If you will abandon your customer immediately after they have made the purchase then they will start cutting from your brand. But if you will provide the proper support to them even after making the purchase then they will not only become the permanent customer of your company but will also endorse your product to other people.
Using a dedicated support system is the best option if you want to make sure that your customers get helped in all of their problems.
The following tools are best for this purpose. Freshdesk is the best tool to delight your customers and win their trust and loyalty for lifetime.
Freshdesk is like a complete customer support suite for your business which helps you to manage all tasks related to delighting phase. There is a huge list of such quality tools under the Freshdesk suite.
You can also test the tool by subscribing to the day free trial. Overloop, previously known as Prospect. Essentially, it helps you keep an eye on all conversations with potential prospects and identify sales opportunities. The abundance of features makes Overloop a perfect CRM platform to run lead generation and nurturing campaigns. All activities are automated, and the dashboard is super intuitive.
Typeform is a powerful content marketing software for eCommerce. It helps create surveys, questionnaires, and other lead magnets. The tool makes it easy to build stunning forms based on your branding.
There are also many templates you can use for various form types — order, feedback, satisfaction, evaluation, signup, etc.
SurveyMonkey is one of the early pioneers of online surveys. It has become a powerful content marketing tool for businesses looking to grow through customer feedback. SurveyMonkey provides you with tools to create surveys and polls, analyze results, and collect insights improving inbound sales.
You can create a survey from a template or from scratch. Templates are very well-designed and are easy to follow:. Thanks to the SurveyMonkey editor, you can create lead magnets within minutes and collect feedback through one platform.
SurveyMonkey is available for free for an unlimited time. However, if you need access to more templates, you should subscribe to one of the following plans:. This tool is very affordable and is definitely worth every penny if you plan to collect customer feedback on an ongoing basis.
Luckily, there are many analytics tools that can do data crawling and reporting for you. Here are some of the top picks.
Hotjar is one of the best inbound marketing and analytics tools for businesses to learn more about website visitors. The tool visualizes all website visits as heatmaps, helping you detect activity spots and use them as the focus for your marketing campaigns. Like SurveyMonkey, Hotjar also has survey templates that you can use to collect feedback from website visitors:. For instance, the template in the image above helps you learn how often people use your product and which problems it solves for them.
Paid plans start at 39 euros a month. The price will depend on the daily website sessions you get. If the number is below , the Plus plan is enough. You can find out what pages they visited, how long they spent on each page, and where they came from. Cyfe is a solution that lets you see your website and social media data in one place. As you can see, Cyfe has all the necessary features to help you monitor all available data from your website, social media accounts, and other sources.
It is possible to subscribe to a free trial, but it has limited features. For more access, consider one of the following plans:. This tool also integrates with other data crawling solutions such as Google Analytics and social media marketing dashboards.
It also gives details about where visitors are coming from, how engaged they are, and what keywords they use in search engines to find your website. However, the features are worth it. Each social media platform has its own Analytics page. You can use it to check the number of followers, the times your audience is the most active, how people engage with your content, etc.
You can use this tool to view your best-performing posts by views, likes, comments, and the number of times the post has been saved. It also shows the top locations your followers come from, their age range, and other demographic data:. This simple platform lets you see how many people have viewed particular posts, who has liked your page, and the number of people talking about your business.
You can check out how many people your posts have reached and how your followers react to your content:. Twitter Analytics lets you track how many times tweets have been viewed and shared and see what devices people are using when they tweet and the time of day. LinkedIn Analytics has all the features as the tools mentioned above. It helps you see how people interact with your content and tracks follower count for you. Yet, running such campaigns can be tricky — you will have to deal with so much data that, at one point, it will be impossible to track.
Thankfully, there is an inbound marketing tool for every activity — lead generation, social media, SEO, etc. They generate detailed reports helping you make well-informed decisions and improve your campaigns. You can start inbound marketing with these tools and grow your strategy fast, thanks to the insights they provide. Want to learn more about different inbound marketing strategies? Check out our blog!
Posted: November 1, Credit: SEMrush. Credit: Screaming Frog.
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