Advertising and sales promotion will continue to play important roles in marketing communication mix. Keeping this in consideration, What are the characteristics of effective marketing communication? Role 6. Tools 7. Developing Effective Marketing Communication 8. Secondly What is the importance of marketing? Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience. It is not a one-time fix, it is an ongoing strategy that helps businesses flourish.
It engages: Customer engagement is the heart of any successful business — this is especially true for SMBs. The Marketing Department plays a vital role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business.
Helps understand what your product or service can offer to your customers. Helps plan a successful product offering. Helps with planning, developing and executing effective marketing strategies. Helps businesses make use of their strengths and avoid unnecessary costs. Events give marketers a key opportunity to build relationships and trust with a prospective customer by offering that personal touch that digital can often lack.
They are product place, price, and promotion and all of the four play an important and valuable role in the marketing of that brand. According to the seven Cs, communication needs to be: clear, concise, concrete, correct, coherent, complete and courteous. Although the product is the most important part of the marketing function, it needs other elements intertwined in order to succeed, such as promotion, place, and price. Remember, the purpose of the marketing mix is to find the right combination of product, price, promotion, and distribution place so that a company can gain and maintain advantage over competitors.
The product is the most important element of the marketing mix. The product happens to be the first of these tools. The 4 Ps of marketing include product, price, place, and promotion. That is such a giant leap of faith that it took a few years for customers to accept that in the mid to late 90s.
You have to make sure that your communication is effective, consistent and builds confidence in the minds of the customer. The customer has already paid you money. So, you do not need to invest any serious money into communicating with them post-sales, right? With high expenses on pay per click, branding, and other marketing efforts, you need to develop a loyal following.
Unless you have a significant proportion of repeat customers, you are not a serious e-commerce player. Pre-sales issues such as price might be quite important. But post-sales the customer is only interested in the service she gets. This service could be in the form of:. As an e-commerce business, you should put in the effort to communicate the way the customers prefer.
For instance, person A could be more of a telephone person who likes to talk and reach a solution. Person B could prefer to communicate only by email, while person C could much rather prefer a live chat.
Which one of these three customers do you not want to sell to? Which one of them do you not want to retain? Here are the most popular tools for communicating with your customers:. It has the benefits of getting the problem solved right now, without the irritation of keeping a telephone receiver pressed to your ear while waiting.
Even when the waiting period lasts a few minutes for live chat, customers do not complain too much as they are able to continue performing a parallel task on the same computer.
E-commerce professionals have shown a lot of hesitation in providing live chat, as it is very resource intensive. In addition to providing an email address for support, it is recommended that you have a ticketing system, which allows for efficiently handling a case in case of multiple emails about the same issue. But the demand for phone support is so high that most e-commerce players end up providing it.
Though product descriptions are not personalized they influence the customer to a great extent. To avoid me-too sites, it is important that you consider the possibility of having original product descriptions written for your website. In addition to adding value to the customer, original content also assists in SEO. You do need to do the Math to optimize your per click spends, but do not let that cause you to oversee the basic message that your advertisements are communicating.
In adding to the freshness of the site, a well-cultivated blog helps build credibility and trust.
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